Glossary

Technology Glossary

Plain-language definitions of the terms behind what we build — grouped by the capability each one belongs to.


Digital Platforms

Microservices Architecture

An architectural style where an application is built as a collection of small, independently deployable…

Event-Driven Architecture

A software design pattern where system components communicate by producing and reacting to events

Kubernetes

An open-source system for automating the deployment, scaling, and management of containerized…

Multi-Tenant Architecture

A software architecture where a single instance of an application serves multiple customers (“tenants”),…

API-First Architecture

A development approach where an application's API is designed and built before the user-facing interface,…

AI Systems

LLM Orchestration

The layer of tooling and logic that manages how a large language model is called, chained with other tools…

Vector Database

A database purpose-built to store and search high-dimensional vector embeddings

Retrieval-Augmented Generation (RAG)

A technique where a language model's response is grounded by first retrieving relevant information from an…

MLOps

The set of practices and tooling for reliably deploying, monitoring, and maintaining machine learning…

Customer Ecosystems

Customer Data Platform (CDP)

A system that collects and unifies customer data from every touchpoint

Identity Resolution

The process of matching and merging data points from different systems and channels to determine that they…

Real-Time Personalization Engine

A system that adjusts what a customer sees

Intelligent Commerce

Headless Commerce

A commerce architecture where the front-end presentation layer is decoupled from the back-end commerce…

Payment Orchestration

A layer that sits above multiple payment processors and gateways, routing transactions intelligently

Subscription Billing

Infrastructure purpose-built to handle recurring revenue: proration, plan changes, dunning (failed payment…

Connected Operations

Workflow Orchestration

Tooling that coordinates multi-step business processes across different systems

ETL / Data Pipelines

The infrastructure that extracts data from source systems, transforms it into a consistent format, and…

ERP & CRM Integration

The technical work of connecting enterprise resource planning and customer relationship management systems…

Growth Enablement

Multi-Region Infrastructure

Infrastructure deployed across multiple geographic regions, so an application can serve users with lower…